The days of the old SNIAGRAB and Powder Daze seem to be over. The one-time annual sales event that snow sports retailers used to purge past-season apparel and gear has gone by the wayside, with technology, the realities of tighter inventories and a changing weather scape pushing retailers to drive sales and clear out older goods in favor of a wider selling window and web sales.
If it’s happening across retail for the back-to-school and holiday selling periods, why not at snow sports retailers?
Christy Sports, one of the premier outdoor retailers in the U.S., has launched a new end-of-summer sale event that is taking place online and at most store locations across Colorado, Utah, Montana, and Washington. The retailer will offer steep discounts on in-season summer and previous-year winter merchandise.
“This exciting evolution to the annual Christy Sports Powder Daze event expands its reach and accessibility, bringing incredible deals to a broad audience,” said Christy Sports in a media release.
Historically, the retailer is known for offering significant discounts on last season’s winter gear at just five retail locations; the evolution of Powder Daze has now given way to an End-of-Summer Sales Event at 35 stores in metro and resort-based communities from now through September 6, 2024.
“The event will now give consumers an opportunity for major discounts up to 50 percent off a wide range of summer products including patio furniture, mountain lifestyle apparel and accessories, bikes and bike accessories, and watersports as well as previous year winter gear, apparel and accessories,” the retailer said.
Christy Sports reported that consumer feedback and shifting shopping behavior are driving this evolution as the retailer continues to focus on putting customers’ needs first and optimizing operations.
“The outdoor industry is forever evolving, making it increasingly important to meet consumers where they are,” said Pete LaBore, CEO of Christy Sports. “For decades, consumers in ski areas were trained to expect huge sales events, discounting last season’s gear around Labor Day Weekend, concentrated in just a few stores. That has changed dramatically over the last several years as consumers shift to a more on-demand experience, shopping the best prices on items to help them enjoy the outdoors right away. Creating a series of events online and in-store allows us to meet in-season demand and sell through current merchandise instead of holding on to inventory for next year.”
While consumers nationwide can shop the Powder Daze pricing through the end of summer on Christy Sports’ website, the retailer will tailor in-store offerings during its End-of-Summer Sales Event regionally as follows:
Colorado
Front Range Stores (Patio Furniture), Littleton Store (Select Winter Carryover), Mountain Stores (Patio Furniture, Mountain Lifestyle Apparel, Bike, Winter Carryover)
Utah
Salt Lake City and Kimball Junction (Patio Furniture), Deer Valley and Snowbird (Mountain Lifestyle Apparel, Bike, Winter Carryover)
Washington
Bellevue and Tacoma (Mountain Lifestyle Apparel, Watersports, Winter Carryover)
Montana
Big Sky Meadows (Mountain Lifestyle Apparel, Bike, Winter Carryover)
Online
Mountain Lifestyle Apparel, Bike Accessories, Watersports and Winter Carryover
Images courtesy Christy Sports
