Two-time Emmy-nominated actress and producer Sydney Sweeney signed a multi-pronged deal with HeyDude, including out-of-home advertising and coordinated social media efforts. The marketing campaign leans into the brand’s namesake and “celebrates the brand’s definition of Dude,” focused on comfort, confidence and the empowering complexities of embracing self.
Sweeney will appear in branded content, serve as a global spokesperson, and “invite others to be comfortable in their own shoes,” reported the company in a media release.
“It’s not every day that a generational talent and style icon also authentically lives your brand. So, asking Sydney to join us to expand the perception of what it means to be a Dude was something we had to do,” said company President Terence Reilly.” Sydney embodies the essence of Dude by always being comfortable in her own shoes. That makes her an undeniable fit for not only our shoes but our brand.”
The Massachusetts-based brand reports that it has over “two million social followers across TikTok, Instagram and Facebook” and has expanded its portfolio from classic silhouettes to various new styles manufactured on the foundation of comfort and lightweight materials. These include the Wendy and Wally Slip, Wendy and Wally Comf and additional silhouettes to come this fall.
Image courtesy HeyDude
