Haddad Brands has inked a deal with Abercrombie & Fitch Co. to expand the global reach of its Abercrombie Kids brand. A&F said Haddad Brands, which has the children’s apparel license for Converse, Hurley, Jordan, and Nike in the active lifestyle space, is “uniquely positioned to support the brand’s long-term growth.”
Under the agreement, A&F Co. will continue to design, produce and sell Abercrombie Kids in its owned and operated channels. The company’s partnership with Haddad Brands will focus on creating new distribution channels and growing the product line by adding infant and toddler categories to its assortment for children ages 5 to 14.
“With our Abercrombie Kids brand, we have created comfortable, high-quality apparel for children that allows them to feel exceptional every day,” offered Fran Horowitz, CEO of Abercrombie & Fitch Co. “As we work to diversify A&F Co.’s channel mix and drive sustainable, profitable growth, we are thrilled to partner with Haddad Brands to build on our success and create an opportunity to grow the brand in the years ahead by engaging with new customers globally.”
Jack Haddad, president of Haddad Brands, shared, “Haddad is honored, humbled, and proud to partner with Abercrombie Kids and, more importantly, Abercrombie & Fitch Co.’s exceptionally talented team, from their leadership down through the entire organization. Combined with our incredible team, our seamless collaboration gives us great confidence that the Abercrombie Kids product will continue to resonate with consumers globally. We look forward to extending the Abercrombie Kids brand, making the product available to more consumers in the United States and worldwide.”
Image courtesy Abercrombie & Fitch
