PVolve, a workout method that pairs low-impact movement with resistance equipment, and Vuori, a Southern California-inspired activewear brand, today announced an expansion of their partnership through a nationwide Pvolve x Vuori tour and the introduction of Pvolve-branded Vuori products to appear in Pvolve studios later this year.
The Pvolve x Vuori North American tour kicks off the week of August 19, spanning 17 events across 16 Pvolve studios. The tour starts on the East Coast at Pvolve’s New York Soho studio and concludes at Pvolve’s Calgary, Canada, location.
“We are thrilled to expand our partnership with Vuori, beginning with a tour across North America this fall,” said Julie Cartwright, president of Pvolve. “Our members will enjoy exclusive access to Vuori’s apparel and engaging events in our studios. This collaboration unites our communities, inspiring healthy, active lives.”
Pvolve has grown in the last year, opening 16 studios throughout North America and partnering with other high-profile brands, including Erewhon, Sakara, HigherDose, LolaVie, Natural Cycles, and more. This follows the company’s strategic partnership with actress Jennifer Aniston, who joined Pvolve in 2023.
Pvolve’s low-impact fitness method can be experienced through digital programming and physical studio locations in New York, Chicago and Los Angeles, franchises across the U.S; and Canada, and over 40 locations in development.
Image courtesy Vuori
