Outtech has added Acurite, the manufacturer of weather stations and weather technology for outdoor and indoor home monitoring, to its portfolio of brands.
“AcuRite products are designed to help any outdoorsmen tune in to the call of the wild,” said Outtech. “Observing environmental conditions before and during any expedition is vital for success whether it begins in a cabin, a blind or a boat.”
John Seliga, president of Outtech, added his enthusiasm for the partnership, “Preparation for any outdoor activity is essential, and there’s no doubt that AcuRite is leading the way in their field. We view this collaboration as a fantastic opportunity to enhance our retailers’ sales by introducing innovative products in these vital categories.”
Outtech reports that the company has “over 80 industry specialists spread across multiple divisions, with over 1,500 combined years of experience in the outdoor industry” working for the company. In 2023, Outtech became a subsidiary of the Legacy1846 Outdoor Group.
“Any outdoors person knows the impact that weather has on hunting, fishing, camping, and nearly every outdoor activity,” said Pat Nielsen, VP of national accounts at AcuRite. “That’s why we are excited to partner with Outtech, who will help propel our industry-leading weather monitoring systems into new audience spaces. We look forward to collaborating with Outtech and helping adventure seekers gain insight into their vital outdoor environment monitoring.”
Image courtesy Acurite
