Golf Town, Canada’s largest golf retailer, named Dan
Craig as general manager for corporate sales effective March 8th. Craig will
oversee Accolade Reaction Promotion Group (ARPG) and Golf Town Corporate Sales.

 

“Dan is a strategic leader who has a proven track
record for driving sales and results through strong team building and
mentoring. His wealth of knowledge and experience in Western Canada makes our
already strong team even stronger,” says Stephen Bebis, Golf Town
President and CEO. “We are excited to have his skills on board in order to
lead our corporate sales and promotional products teams.”

 

Using the strength of Golf Town’s existing Corporate
Sales division and ARPG’s industry leading position as the nation’s largest
provider of promotional products, Craig will focus on satisfying the
promotional needs of businesses, meeting planners, sales and marketing
executives, and human resource professionals.

 

Craig comes to Golf Town from Cadbury where he held
several progressive roles over his nine year tenure including Vice-President,
Customer Business Development. While there he managed a national sales team-
150 employees with seven direct reports – that was rated the #1 wholesale sales
team in Canada.

 

After graduating with a Bachelor of Science from the
University of Manitoba, Craig joined Ralston Purina as a Sales Representative,
Key Account Manager, Retail Field Manager and Team Leader for the Winnipeg and
Calgary markets. He left Ralston to join Cadbury as Key Account Manager for the
Western Region and was based in Calgary for several years where he progressed
from Regional Manager, and National Customer Development Manager. He and his
family relocated to Toronto in 2005 when he assumed the role of Director for
Major Accounts before his promotion to VP in April of 2009.

 

ARPG showcases a wide range of logo-ready products such
as accessories, apparel, appliances, electronics, equipment, home goods,
jewelry, luggage and musical instruments for companies to strengthen customer
relationships, leverage sponsorships and reward employee performance.

 

Golf Town was acquired by OMERS Private Equity, the
entity responsible for private equity investments of the OMERS pension fund, in
September 2007.