New Balance launches New Balance 365, a collection of 365 short films that engages consumers 365 days a year by asking them to think about “the balance.” One 20 second short film that creatively explores the idea of “the balance” will post live each morning to NewBalance365.com for consumers to view, ponder and engage with the New Balance brand each and every day of 2010.
Each video will feature a new style from the brand’s spring/summer 2010 collection and will provide online retailer information at the conclusion of each video.
New Balance 365 has two central elements: A website which is both the hub and the creative workshop for all activity and an iPhone app which brings the experience of New Balance 365 to life in the form of a daily alarm clock.
