Pacsun took a multifunctional approach to the activewear category with its first men’s apparel line that takes you from the gym to recovery and relaxation.
Emphasizing accessibility, the collection offers “high-quality fabrications and a polished aesthetic while remaining approachable to all.”
Building on the success of its women’s active and PAC1980 activewear lines and the opening of its dedicated storefront at the Mall of America in 2023, Pacsun has now set its sights on “capturing the enthusiasm of its male audience with a range of active styles.”
A.R.C. is the debut collection in the brand’s curated men’s active category, which will house a portfolio of outside brands. Following this initial release, activewear brand Y.I.W.O will add to the assortment, launching July 16.
“The A.R.C. Collection marks a significant milestone for Pacsun as we introduce our first dedicated men’s activewear line and look to fill a gap in the market,” said Richard Cox, VP of men’s merchandising and design at Pacsun. “The three unique style categories within the collection are designed to reflect the diverse lifestyles of our consumers. Our goal was to create high-quality, versatile pieces that resonate with their evolving lives while remaining accessible to everyone.”
The initials A.R.C., mean Active, Recreation and Comfort. And under that, the 28-piece collection includes the following:
- Active is designed for high-performance activities and male consumers who are “always on the move.” The stretch nylon tops and shorts boast perforated details at side panels for breathability and mobility.
- Recreation is for everyday wear and relaxed style. The new nylon cargo pants and a lightly padded vest are cool and casual closet staples.
- Comfort includes loungewear for ease and comfort. Pigment dye fleece tops feature slant kangaroo pockets with hidden zip closures and eyelets at armholes for breathability. Heavyweight jersey tees are brushed for softness.
The collection includes short-sleeve and cut-off tees, run and flight shorts, color-blocked vests, crewnecks, hoodies, pants, and joggers in a range of fabrications, including brushed heavyweight fleece, stretch nylons and moisture-wicking poly blends. All styles sport HD reflective branding and are available in neutral gray, olive, black, brown, off-white, yellow, and navy tones.
PacSun’s A.R.C. collection is available exclusively online through the brand and in stores. The line offers inclusive S-XL sizing.
Image courtesy PacSun