Lee, a Kontoor Brands brand, announced a collaboration with HeyDude, a Crox footwear brand, with a nod to Lee’s workwear heritage and HeyDude’s casual footwear styling. The face of the campaign features actor Chase Stokes, star of the Netflix teen drama series Outer Banks and current HeyDude ambassador.
Inspired by a coastal vibe, the soft-washed denim shorts, illustrated tees and shoes easily integrate into the summer life and outdoor activities.
“HeyDude is the ideal partner to bring a Lee denim-inspired shoe to market,” said Joe Broyles, vice president of global collaborations at Lee. “The brand’s popularity and focus on playful comfort resonates with our customer, and we’re excited to add tops and shorts, a full lifestyle approach, to this capsule.”
“Bringing two brands together, known for their iconic comfort and versatility, Lee’s rich denim heritage blends perfectly with HeyDude’s relaxed attitude,“ said Paul Nugent, SVP chief marketing officer at HeyDude. “The result is a unique collection that finds balance in standing out yet playing it cool without sacrificing the much-needed comfort our fans have grown to expect from HeyDude.”
The collection is also the first Lee collaboration to launch on Amazon. The seven-piece capsule featuring men’s, women’s and unisex styles includes: Men’s Wally Lee Shoe and Carpenter Short for men and women, Women’s Wendy Lee Shoe, Unisex T-Shirt, Unisex Reversible Bucket Hat, and Unisex Regular Fit “Beach Buddy“ Tank Top.
Image courtesy Lee x HeyDude
