Golf Genius reported it acquired Swing by Swing Golf, Inc., owner of the SwingU golf GPS and scorecard app and the SwingU Coach performance data platform.
SwingU, a GPS app used by golfers, provides worldwide GPS course maps and scorecards, shot tracking, club recommendations, “strokes gained” statistics, wind speed, elevation, “plays like” distances, SwingU TV, and an instruction and training video library to help golfers improve their game. Swing by Swing also operates SwingU Coach, a “strokes gained” stats platform golf coaches use to help student improve their game.
SwingU will continue to operate under Golf Genius and marketed with the Golfshot app acquired by Golf Genius earlier this year.
SwingU adds to the growing Golf Genius portfolio of consumer brands, including Golfshot and SwingU, Twilight Golf, Waggle and Golf Genius Trip Manager.
Golf Genius provides cloud-hosted software products and related services directly to golf facilities and golf associations worldwide. The company’s strategy has evolved to offer a portfolio of category-leading brands marketed directly to golfers and coaches. With Golfshot and SwingU, Golf Genius reported it “will have the largest customer base of paid subscribers among all suppliers of golf GPS apps.”
According to Mike Zisman, co-CEO of Golf Genius, “Our tournament management solutions are now in use by well-over 10,000 golf facilities in more than 60 countries, and Golf Genius has become a familiar and respected brand for millions of golfers who have played in millions of Golf Genius-managed events. We are capitalizing on this brand equity to build interest and drive adoption for apps like SwingU and Golfshot in the direct-to-consumer channel. Both products are recognized leaders, are highly differentiated, and will be marketed independently. Ben Addoms, former CEO of Golfshot parent Shotzoom and now a senior Golf Genius executive, will lead both business units.”
Charles Cox, CEO of Swing by Swing Golf, commented, “There are more than a half dozen firms competing in the golf GPS app market, and consolidation is inevitable. Golf Genius has built a very strong position in the B2B golf software market with excellent products and a reputation for providing exceptional customer support. We have considered several merger options and are confident Golf Genius is the right firm to lead the consolidation of this market. Our team has been acquainted with Golf Genius for many years, and we believe that their culture aligns well with SwingU. Golf Genius will be a great home for our employees, and our customers will be well-served by Golf Genius’ commitment to delivering and supporting superb software products.”
Image courtesy Live About
