In partnership with USA Swimming, J.Crew celebrates its heritage with a campaign with a limited-edition collection starring U.S. swimming athletes.
J.Crew announced that it has partnered with USA Swimming on a limited-edition collection and campaign timed for summer—the partnership aligns with the American brand’s coastal lifestyle theme and DNA, “showcasing the joys of being by the water, in all its forms.”
The USA Swimming x J.Crew collection features apparel and accessories across women’s, men’s and kids’ categories, including classic crewneck tees and sweatshirts, a swimsuit, windbreakers, bucket hats, baseball caps, and limited-edition cashmere styles. The collection took inspiration from vintage swimming graphics and styling focused on ’90s beach apparel.
“This summer will be an incredible global heritage moment for our brand—and as J.Crew looks ahead, we want to continue to authentically seek culturally significant alignments and evolve our rich history of collaborations,” said Libby Wadle, CEO of J.Crew Group. “We are thrilled to be able to partner with USA Swimming on this lifestyle and swim campaign and celebrate these incredible athletes on their paths to Paris and beyond.”
The campaign will highlight the athletes of USA Swimming, telling their journeys, both in and out of the pool. Athletes featured in the campaign include Olympic medalists and world champions Jay Litherland, Olivia Smoliga, Dare Rose, Rhyan White, Drew Kibler, Natalie Hinds, Leah Smith, Claire Curzan, and Kate Douglass.
“J.Crew uniquely captures the spirit of classic Americana, and USA Swimming is honored to partner with such an iconic brand. As we continue on the road to Paris, we are grateful for the partnership of J.Crew and for championing our athletes with grace and style,” said Chris Brearton, Chairman of USA Swimming.
Image courtesy J.Crew x USA Swimming
