Royal Robbins added three new independent sales agencies to boost brand awareness in the United States. Venture West Sales is the latest agency for the West Coast, while Round Lake Sales covers the Western Great Lakes and Kevin Brew Sales will lead sales efforts across the Mid-Atlantic.
“We can’t imagine a finer group of professionals to help support the growth of our brand and maximize our relationships with our retail partners than Venture West, Round Lake Sales and Kevin Brew Sales,” said Todd Gordon, head of sales at Royal Robbins. “These new sales agencies ensure our ability to continue our expansion and growth strategies across nearly two dozen states in the U.S. as we look to serve our fans and retailers.”
With reportedly over 50 years of combined experience in the outdoor industry, the Venture West Sales team includes Lindsay Bell, Principal; Mike Morley, Lesly Carroll, and Peter Aguilar-Madrid.
“From years of working as retailers to establishing themselves as skilled brand ambassadors, salespeople, and trusted advisors to their retail partners, this team possesses the relationships and expertise to further the Royal Robbins brand on the West Coast,” the company wrote in a media release.
Ben Kiffmeyer and Allie Ng of Round Lakes Sales will service the Western Great Lakes region (Minnesota, Wisconsin, Illinois, Missouri, North Dakota, South Dakota, Nebraska, and Iowa). With over 30 years of combined experience in the industry, Round Lakes Sales has reportedly represented many “prominent outdoor brands” in their territory and has established itself as a “skilled brand ambassador and trusted advisor to their retail partners.”
Led by principal Kevin Brew, Kevin Brew Sales, headquartered in Ithaca, NY, has its sales team spread across the Mid-Atlantic territory. The team includes Kevin Brew, Principal; Vicki Brew, Jamie Watson, Jarrett Apple, Ryszard Szumski, and Julie Langenbacher, with over 60-plus years of combined experience in the outdoor and winter sports industries. The company said, “It prides itself on the details that make a difference in the business and its partnerships with its retailers and brands.
“These are exciting times for Royal Robbins,” said Erik Burbank, brand president at Royal Robbins. “We’re seeing increased demand from our fans and retail partners, and the expansion of the Sales Team will help us meet those demands as we continue to grow.”
Image courtesy Royal Robbins
