Jim Purdy and Bob Holding, co-owners of Waypoint Outdoor sales agency in Seattle, announced the addition of Larry Pluimer to the Waypoint Outdoor team.
Pluimer’s 20 years of multi-channel retail and e-commerce experience includes leadership positions with outdoor industry icons such as Mountain Gear and Arc’teryx. Most recently Pluimer led an effort to develop the rapidly-growing outdoor recreation division at Amazon.com.
“As the outdoor industry expands across additional channels, greater expertise is required to navigate those channels,” said Purdy. “We’re thrilled to offer our clients Larry’s unique perspective, especially in regards to online avenues.”
Holding added, “The primary mission of Waypoint Outdoor is to arm brands and retailers with an unfair advantage over their competition through the application of specialized expertise. With the addition of Larry, Waypoint Outdoor can offer an expanded menu of services, including brand representation, channel development and specialized consulting.
Pluimer will transition to Waypoint Outdoor in March, 2010.
