Celebrating “queer identities, ’80s athletic culture, and the glitz of ’70s roller disco, marrying Palomo’s essence with Puma’s heritage of sportswear.”
Inspired by the nostalgia of the sports icons from the ’70s, the latest Puma x Palomo campaign offers a “behind-the-scenes advertisement shoot.”
Set within a studio reminiscent of Hollywood’s golden era, the backdrop “merges seamlessly with the narrative.” Bathed in perfect lighting, “models exude effortless charm as they rehearse their movements gracefully juxtaposed against the shadowy figures of production staff.”
The collection fuses “retro flair and contemporary touches with premium fabrics, distinctive logos and trims and a rich color palette of warm tones.” Key pieces include the hybrid Nitefox Loafer with a fresh take on the “classic Palermo silhouette.”
Puma x Palomo’s apparel offerings start with the T7 Track Jacket and Track Pants in warm white/teak, made with a knitted jacquard fabric, reminiscent of previous Puma x Palomo collaborations. The matching top and shorts feature a pattern that “evokes traditional artisanal techniques.” The collection’s Baby Tee is made from French terry, while the “exclusive” graphic tees showcase a custom crest created by Puma and Palomo.
“I’m really excited about the knitwear. I love a white look. I think you can look like the smartest and most elegant version of yourself when you’re fully dressed in white. The long pants and long-sleeved knitted tracksuit are delicious,” said Alejandro Gómez Palomo, founder and creative director of Palomo Spain.
For footwear, Puma and Palomo reimagine the Palermo with asymmetrical color blocking in a coordinating Red hue.
The collection also showcases a revamped version of the trail-ready Nitefox, now transformed into the Nitefox Loafer. This design combines a chunky sole with traditional loafer upper embellished with tassel details and a silver logo buckle.
Rounding out the accessories, the Visor continues the collection’s tennis motif, while the Clutch showcases Pumma and Palomo’s knitted pattern in a passionfruit tone, with the Grip Bag coming in white with silver hardware.
The latest Puma x Palomo Spain collection is available starting May 11.
