Portland, Ore. (May 7, 2024) — Rumpl, the category leader in premium outdoor blankets, today announced a new partnership with best-in-class whitewater outfitter Oars. Rumpl will be the official and exclusive blanket sponsor for Oars and Oars Events, providing blankets and other comfort-focused products to guests, guides and support staff on Oars’ legendary rafting trips.
“Rumpl and Oars are connected by our value of getting people outside to experience the beauty of nature. Our partnership is a natural fit, as we remain committed to creating quality, durable products for our core consumers in the outdoor adventure space,” said Josh Weichhand, Rumpl’s vice president of global brand marketing. “The river has always provided a special sense of sanctuary, adventure and community for myself, so I’m personally excited to be working with a company as respected and experienced as Oars to amplify the benefits of Rumpl gear in those unique settings.”
The Rumpl and Oars partnership will put Rumpl’s technical blankets and comfort gear front and center on Oars guided rafting trips and events, allowing consumers and guides to experience product benefits first-hand. The versatile and useful Original Puffy Blanket will be accompanied with other river-friendly Rumpl products, including the Everywhere Towel, Puffy Poncho and more.
“A great experience on the river starts with assembling the best team and the right gear. In teaming up with Rumpl, we celebrate a passion for the outdoors and a shared ethos and approach to adventure,” said Steve Markle, vice president of sales and marketing for OARS. “Since the beginning, Oars has been proud of the company we keep, from our world-class guides to the people behind the scenes making each trip happen. We’re excited to welcome Rumpl into the fold—and provide our guests and crew with some cozy blankets to stay warm and comfortable in the wild places we love most.”
Oars has grown from humbling beginnings to become a world-class whitewater outfitter that caters to active travelers of all ages and abilities with more than 75 unique adventures offered worldwide. Founder George Wendt began professionally guiding rivers throughout North America 1969 and was quickly named the first exclusive non-motorized rafting outfitter authorized by the National Park Service to run trips on the Colorado River through the Grand Canyon. Since then, Oars expanded its offerings with international trips while maintaining its distinct family-owned and operated management.
