Watkinsville, GA (May 1, 2024) — Tifosi Optics, a leading sport and lifestyle sunglasses brand, is excited to introduce two new classic aviator style sunglasses: the Salto and Selca. Blending a lifestyle look with a performance feel, the new styles are designed to tackle everyday errands and endurance activities head on.

The new Salto and Selca are the first aviators from Tifosi to feature Thrive Frames, which are crafted from a plant-based material derived from the natural oil of castor beans. Durable yet lightweight, both sunglasses offer the quality construction of best-in-class sport optics. Additional features include shatterproof polycarbonate lenses, grippy hydrophilic rubber nose pieces, and Tifosi Glide technology, an anti-bounce textured coating, which allows the sunglasses to comfortably slide onto the face and stay in place during movement. 

“This launch reflects the demand for versatile eyewear that blends style and function,” commented Tifosi Owner, Joe Earley. “Our customers seek active lifestyle sunglasses that not only look great but also perform exceptionally well in various environments. With the introduction of the Salto and Selca, we have broadened our range of options to meet these needs,” Earley continued. The Selca presents a classic rounded aviator style, while the Salto features a squared frame. Available in several colorways, the Salto and Selca start at an affordable MSRP $34.95, with polarized lens options available for $59.95. Both options will launch online at http://www.tifosioptics.com and with retail partners on May 1, 2024.