Fox Head, Inc. appointed Nick Adcock to its board of directors, said the company's CEO, Pete Fox.

“It is an absolute honor to be joining the Fox Board,” says Nick. “The credibility and respect they command within motocross is perfectly balanced with their evolution in recent years to become one of the hottest action sports brands. I am excited to have the opportunity to assist them in continuing to expand this great global brand.”

Adcock was recently the Global President of DC Shoes, Inc. and led their explosive growth over the past 4 years. Under his leadership, DC evolved from its skate shoe foundation to become one of the strongest global brands in Action Sports.  Having started his career in his native Australia over 20 years ago he has held various senior management positions globally within traditional and action sports industries.

Fox designs, develops and distributes clothing and accessories to over 50 countries to meet the growing demands of the action sports lifestyle. For three decades, the Fox Head logo has been recognized as a brand synonymous with quality and innovation. Fox team riders make up an elite, championship-winning team in Motocross, Surf, BMX, Wakeboard, and Mountain Bike.