The premium outdoor brand seeks to connect with families and Gen Z outdoor enthusiasts through the nonprofit and its extensive network of counselors and campers
Portland, OR (April 2, 2024) — Rumpl, the category leader in premium outdoor blankets, is pleased to announce a new partnership with the nonprofit American Camp Association (ACA). The American Camp Association has been helping camps across the US create quality experiences that inspire growth and belonging in campers for more than 100 years. A unique facet of the partnership includes Rumpl’s ACA-sponsored camp ambassador program where staff and counselors from ACA member camps can participate in Rumpl’s outdoor community and receive complimentary gear, exclusive perks, and pro deals for their support on social media. Interested counselors can now apply for the program at rumpl.com/pages/camp-ambassador-program-rumpl through May 10, 2024.
“The summer camp experience is near and dear to my heart, but also an important and underappreciated introduction to the outdoors for many young people, children, and families,” said Josh Weichhand, Rumpl’s vice president of global brand marketing. “Partnering with ACA to support camps and their staff places Rumpl in a unique position to positively impact the summer camp experience, while driving visibility and awareness for our brand and products in the process.”
Rumpl’s Camp Ambassador Program, designed in partnership with ACA, is a unique approach to the influencer and ambassador space, as the brand refines its focus to a grassroots level. The program will comprise authentic, enthusiastic camp counselors and staff members who are making a positive impact in children’s lives at summer camps. Upon approval, program members will receive a Rumpl gear care package, access to Rumpl discounts, opportunities for sales commission through custom affiliate links, early access to new brand launches, and more. In exchange, members are asked to create and post content to their social channels about their experiences at camp and with Rumpl gear.
The new partnership allows Rumpl to invest in counselors, campers and families throughout the US, helping ACA and its members create safe and fun experiences for over 26 million campers of all backgrounds.
“Rumpl is taking an innovative approach to supporting summer camps across the US by approaching camp staff with the opportunity to share real stories from camp, highlighting the value of camp experiences for all youth of school age,” said Kelley Freridge, chief marketing officer for the American Camp Association. “Together, we’re optimistic that this program will help inform parents on the incredible benefits of camp experiences — where we actively promote community and individual well-being while providing opportunities to develop the skills needed to thrive beyond camp in the classroom.“
The Rumpl Camp Ambassador Program application is currently open here through May 10, 2024. For more information on ACA and Rumpl, please reach out to Lauren McMillin (pr@ACAcamps.org) and Corinne Baud (corinne.baud@rygr.us) respectively.
About American Camp Association: The American Camp Association (ACA) is a national organization serving the more than 15,000 year-round and summer camps in the US that annually serve 26 million campers. ACA is committed to collaborating with those who believe in quality camp and outdoor experiences for children, youth, and adults. ACA provides advocacy, evidence-based education, and professional development, and is the only independent national accrediting body for the organized camp experience. ACA accreditation provides public evidence of a camp’s voluntary commitment to the health, safety, risk management, and overall well-being of campers and staff. For more information, visit ACAcamps.org.
About Rumpl: Born of van life and enjoyed by adventure seekers everywhere, Rumpl exists to enrich the outdoor experience through versatile, high-performance comforts. Rumpl is the inventor of The Original Puffy Blanket and the originator of the technical blanket category. The brands’ products enhance places and pursuits, from mountains to beaches and every adventure in between. Rumpl’s vision is to get more people outdoors, stay comfortable and be prepared for whatever unfolds. Made For Whatever Unfolds. rumpl.com
