Hi-Tec, which has become a well established value brand in outdoor footwear, said it will launch its first outerwear line in the United States at Outdoor Retailer Winter Market next month.
The inaugural collection will adhere to Hi-Tec's position for “the highest quality materials and components at the best possible end consumer value.” The collection consists of 20 styles combined for both men and women, and it targets an active lifestyle consumer that requires the necessary technical features for the backcountry with styling that fits everyday life.
�â¬ï¿½With the economy as it is,�â¬ï¿½ says Denny Hochwender, apparel line manager, �â¬ï¿½The timing seemed perfect for an apparel brand with our value equation to be successful in the market place.”
�â¬ï¿½With the economy as it is,�â¬ï¿½ says Denny Hochwender, apparel line manager, �â¬ï¿½The timing seemed perfect for an apparel brand with our value equation to be successful in the market place.”
The company said its Men�â¬ï¿½s Mystic Mountain Shell – made of nylon ripstop shell is waterproof breathable and fully seam sealed with a removable storm hood and underarm venting – is priced to sell at $159.95 retail.
Established in 1978, Modesto, CA-based Hi-Tec Sports USA, Inc. pioneered the original lightweight hiking boot. Today, Hi-Tec Sports USA continues to design and develop authentic outdoor footwear to meet the needs of the ever-evolving outdoor consumer, while Magnum USA, a division of Hi-Tec Sports USA, leads the uniform and work footwear market. Hi-Tec Sports USA launched distribution of Golf footwear in 2003. The privately owned parent company, Hi-Tec Sports, based in the United Kingdom, leads the market in golf, court and outdoor footwear categories. Hi-Tec Sports distributes in over 70 countries, selling over 10 million pairs of footwear annually
