HanesBrands and the University of Mississippi (Ole Miss) have signed a three-year extension on its current apparel partnership that gives HanesBrands exclusive rights to Ole Miss fanwear in the mass retail channel.
Ole Miss is one of more than two dozen elite schools with an exclusive mass retail partnerships with HanesBrands, including Florida State, Penn State, the University of Michigan, Clemson University, and Auburn University. In addition, more than a dozen leading universities have primary apparel partnerships with HanesBrands, including the University of North Carolina at Chapel Hill, the University of Cincinnati, The Ohio State University, and the University of Georgia.
“Ole Miss has a rich and unique history as a university and in college athletics, and we’re proud to play a part as we continue to support their dedicated fans,” said John Fryer, president of HanesBrands Licensed Sports Apparel. “It’s our commitment to match their deep-rooted spirit and passion with our quality, innovative apparel and unrivaled retail experiences.”
The partnership extension with HanesBrands is in conjunction with the University’s exclusive licensing agent, CLC.
“It has been a pleasure to work with HanesBrands, and we look forward to the next three years seeing what we can do together for Ole Miss fans,” added Kathy Tidwell, director of contractual services and university licensing at the University of Mississippi.
Image courtesy Ole Miss
