Callaway Apparel launched its Spring 2024 golf collection for men and women, offering a wide range of lifestyle and performance pieces.
“These collections accentuate the importance we place on performance for today’s active golfer,” said Oscar Feldenkreis, CEO of Perry Ellis International. “Our design team has done a great job engineering technically superior products, emphasizing function and on-trend styles. These collections are designed specifically to help golfers feel stylish, confident and comfortable so they can perform their best on and off the course.”
The men’s collection, inspired by iconic golf destinations, uses performance fabrics with natural fibers and Callaway Apparel’s Eco Cooling Technology (comprised of gel-like fibers interwoven into garments, offering an immediate cooling effect) in subtle and bold prints.
The collection’s “Eco” focus continues with recycled poly yarns made from used plastic bottles and environmentally-friendly fabric treatments, underlining the brand’s commitment to sustainability, the environment and a low-carbon footprint.
Calloway’s Spring 2024 collection also includes a new assortment of trademark Callaway Chev logo prints, including an update to its Gingham Print with a twist.
The Spring 2024 line of bottoms, including pants and shorts, is engineered with advanced fabrics that prioritize comfort and functionality in lightweight breathable materials for comfort through extended wear. The tailored fit and flexible construction allows for a full range of motion, with moisture-wicking technology.
Calloway’s women’s collection is suited for on and off-course wear in printed fabrics that combine bold patterns, geometric shapes/florals, and detail the Callaway Chev logo.
For Spring 2024, Callaway Apparel continues to expand its dress offering with updated classic styles, adding the Chev trademark seams/details. A new fabric also debuts in the Sun Protection category with a nylon/elastane texture that has cooling properties and is soft to the touch. Updated bottoms include a perforated Chev Logo skort and asymmetrical color block skort. The designers also introduced a lightweight, four-way stretch pull-on trouser.
Callaway Apparel is worn by PGA Tour player Max Greyserman, PGA Tour veteran/winner Brian Stuard, PGA Tour member Harry Hall, and LPGA Tour player Emma Talley.
Feldenkreis added, “We’re always focused on creating collections that bring together fashion and performance in versatile garments of superior quality, and that is brought to the fore in the men’s collection. “In addition, our women’s collection features carefully considered accents and fine detailing. It’s a product line rich with bold patterns and strong color palettes and highlighted by a host of leading fabric technologies and innovations within its DNA.”
Featured across the collection is SwingTech, which fuses athletic performance with a classic fit. Re-engineered construction and materials provide less restriction and more stretch to maximize the range of motion during play, Opti Dry technology, Singtex StormFleece for all weather, PrimaLoft, and Aquapel, a treatment that causes liquids to bead and roll off a fabric’s surface.
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Images courtesy Callaway
