MidwayUSA hired Ken Nichols as merchandising manager, Gunsmithing. He brings to the role an extensive background in firearm accessories within internet retail.
“MidwayUSA is such a well-respected and prestigious organization that I jumped at the opportunity to join such a great company,” said Nichols. “The level of industry involvement and support for 2A causes truly sets MidwayUSA apart from its competitors. I am honored to have an opportunity to contribute to the amazing legacy MidwayUSA has established in our industry.”
As Merchandising Manager, Gunsmithing, Nichols focuses on growing the company’s gunsmithing merchandise through inventory management, sourcing, pricing, and promotion, reporting to Ryan Cokerham, director of merchandising, Shooting.
“Ken is a great addition to our team,” said Cokerham. “He has a great reputation as a high performer in internet retail and bringing products to market. His interests align perfectly with the position, and he is already creating tremendous value in his new role.”
MidwayUSA was founded in 1977 by Larry and Brenda Potterfield, shooting sports enthusiasts. The company continues to be a family-owned and operated business focused on customer satisfaction and offers “Just About Everything” for shooting, hunting and the outdoors.
Images courtesy Midway USA
