Goleta, Calif. – Deckers X Lab, the innovation lab behind Hoka, UGG, Teva (Deckers Group) today, launched the new Enduro Max, a category-creating concept that draws inspiration from mountaineers and trail runners alike to take you further, faster. Jean-Luc Diard, founder of HOKA and former CEO of Salomon, built Deckers X Lab and leads the design team.

Durable enough to take on steep terrain while light enough to turn a walk into a run, the Enduro Max is in a category of its own. Superior grip and confident strides come courtesy of a Vibram® Litebase outsole and cleats built in individual pods. Advanced materials come together in the midsole: a V-shaped carbon plate, nitro-infused shell, and heel-to-toe rocker.

Laced up, the Enduro Max delivers mountain-conquering stability, responsiveness, and plush cushioning. Eliminating the need for a break-in period, EcoTan suede, generous heel cushioning, an E-TPEE sockliner and Poron Pad all seamlessly work together to provide ultimate shock-absorption and footfall control. Available in two heights, the mid-height Enduro Max also features Gore-Tex to keep feet dry.

“At Deckers X Lab we test both technical concepts and new categories. The Enduro Max is part of the first generation of ‘super trekkers’ and is about going further, farther, faster,” said Jean-Luc Diard, Global VP, Innovation at Deckers Outdoor Group. “In the same spirit that you can find in motorbikes, we consider this the first super trekker shoe to combine all the elements that you expect from mountaineering shoes and trail running shoes.”

The Enduro Max is available for women and men in two heights – low and mid, with half sizes offered.

Enduro Max Features:

  • Supercritical X-Ponent EVA midsole frame
  • Ultra-lightweight and high rebound TPX-Ponent Foam midsole core
  • Dual forked carbon fiber plate
  • Supercritical E-TPEE sock liner + Poron Pad for shock absorption
  • 32mm stack height
  • Vibram Litebase outsole technology
  • EcoTan Suede with Gold tannery certification
  • Gore-Tex Waterproof membrane (mid-height Enduro Max)
  • MSRP: Mid GTX – $249 | Low – $199

For more information about the Enduro Max, please visit deckersxlab.com

Deckers X Lab Affiliate Partners:  Avantlink / Skimlinks / Viglink