Birkenstock USA, LP announced a partnership with Soles4Souls, the international shoe charity. From Nov. 16, 2009 through Jan. 5, 2010, participating Birkenstock retailers across the nation will be collecting donations, both monetary and of footwear, as part of their Give the Gift of Comfort Holiday Promotion.
Soles4Souls and Birkenstock will be collecting gently worn footwear to ship to people in need, whether they are victims of natural disasters or subject to living in extreme poverty. It is estimated that Americans have 1.5 billion pairs of unused shoes lying in their closets. The charity can use each and every one of these pairs to make a tangible difference in someone's life.
“Soles4Souls makes such a difference in the lives of so many and has really helped us to ensure we stay true to our core values. Health and wellness is important not only for our feet and body but also for our environment. By helping to collect and distribute gently worn shoes we can continue to spread the message that healthy comfortable footwear leads to happiness and wellbeing,” said Shelly Glasgow, Director of Product Development for Birkenstock.
“Birkenstock is a terrific partner and we are excited they are offering customers a great way to get involved in our mission,” said Wayne Elsey, Founder and CEO of Soles4Souls. “Their efforts will benefit many people in need and we are proud to have their support.”
