Born and raised in Sombor, Serbia, Nikola Jokić was drafted 41st overall in the 2nd round by the Denver Nuggets in 2014. Jokić has risen to stardom as one of the best NBA players.
After two regular season MVPs, an NBA championship win and a finals MVP, Jokić entered the signature shoe space with 361°.
361° was founded in 2003 and built on the “One Degree Beyond” mentality that “wellness is more than physical activity; it is a way of living that brings more to life.”
361° began as a running shoe manufacturer, expanding its catalog into athletic apparel and basketball shoes. With distribution and offices in “almost every continent,” 361° products are “in over 6000 stores globally.”
“I’m very excited to join the 361° team. As a fan of their work and commitment to performance, I believe this partnership aligns perfectly with my values. I’m thrilled to be part of the 361° family and to contribute to their mission of bringing wellness and sports to people around the world. The work we have done on my first shoe has been amazing so far, and I cannot wait to share it with everyone very soon,” said Jokić when discussing his new partnership with 361°.
Jokić will debut his first signature performance basketball shoe with 361° shortly. Until then, he will wear the Big 3 Future High on-court, the latest performance basketball shoe from 361°.
The Big 3 Future High will remain a player exclusive to Jokić, but a low-cut version will be available in limited quantities across Europe starting January 2024.
Photo courtesy of 361°
