Castore has become the official performance sportswear and at-track teamwear provider of Hendrick Motorsports, marketing the U.K.-based sportswear brand’s first NASCAR partnership in the U.S. market.
Starting in 2024, the race team, based in Concord, NC, will wear Castore apparel during race weekends. The team’s pit crew athletes will also wear the brand’s sportswear.
Running through 2028, the new partnership with Castore will, for the first time, make Hendrick Motorsports replica kits available to consumers.
“Like Hendrick Motorsports, Castore is a brand that never stops innovating and is constantly seeking ways to make its athletes better,” said Jeff Gordon, vice chairman of Hendrick Motorsports. “With their commitment to elite quality and utilizing advanced engineering to develop products, we see many commonalties between our two organizations. As Hendrick Motorsports enters our 40th anniversary season, we look forward to working with Castore to elevate the look and performance of our track apparel and the sportswear used by our pit crews. Our fans have been asking for official team kits, and we’re excited to offer them for the very first time.”
“We are beyond delighted to announce our partnership with Hendrick Motorsports,” said Tom Beahon, co-founder of Castore. “The team not only has a constant ambition to be the best, but they also match our own desires to challenge sports at the elite level through technical perseverance. Castore is developing an ever-growing presence within motor sports, partnering with some of the highest-profile teams across the world. We are incredibly proud to partner with another hugely successful team and our first in NASCAR. Hendrick Motorsports has an outstanding history within an extremely competitive sport, and we’re looking forward to playing a part in the brand’s next chapter.”
Photo courtesy Hendrick Motorsports
