Pierer Mobility reported it will sell the Felt Bicycles and R Raymon bike brands as part of a divestment of its non e-bike business, to enable the Austrian-based company to focus on its core e-bike and motorcycle brands.
The company’s motor-powered brands include KTM, Husqvarna, GasGas, and MVAgusta.
Felt Bicycles and R Raymond brands will continue under new ownership in 2024. R Raymon, founded in 2017, is being sold back to its founders, Susan and Felix Puello.
Felt Bicycles is to be sold to a new consortium led by Florian Burguet, the chief sales officer for New Mobility at KTM. The deal is expected to close in the first half of 2024, with Burguet leaving his position as a board member of Pierre Mobility.
Felt Bicycles, founded in 1991 by motocross mechanic Jim Felt with a focus on time trial and triathlon bikes, has undergone several ownership changes, including being acquired by the Rossignol Group in 2017 and Pierer Mobility at the end of 2021. In recent years, Felt Bicycles moved away from selling mountain bikes to cover road, triathlon and gravel bikes.
