Jogology, the performance-running sock brand, launched in September through U.S. run specialty retailers, made its debut at The Running Event last month in Austin, TX.

“We are very excited to be attending TRE this year as a new brand, and we couldn’t be more eager to see retailer friends and make new industry connections for Jogology,” said Tanya Pictor, co-founder. “When creating our business plan and core brand tenants, Bert, Luke, and I always knew we wanted to focus on specialty retailers. We know that Run Specialty is the heart of the run industry, and we have been thrilled with their response to Jogology.”

Jogology “prioritizes supporting and fostering the growth of its valued retail partners and is committed to building enduring partnerships” with its low, medium and high cushion no-show socks.

Jogology plans to continue growing its retail presence and introduce an ambassador program with members of local running communities.

Photo courtesy Jogology