Centric Brands, LLC inked an exclusive licensing agreement with Authentic to design, manufacture and distribute kids’ apparel for the Quiksilver, Billabong and Roxy brands in the U.S. and Canada.
Through the agreement, Quiksilver, Billabong and Roxy join Centric Brands’ Kids portfolio of brands. The company said it will drive product category growth and enhanced retail distribution for these active lifestyle brands. Core product categories for girls and boys include sportswear, activewear, and swim while developing opportunities for brand expansion through outdoor, surf and skate product.
“We are thrilled to welcome the Quiksilver, Billabong, and Roxy brands into our licensed portfolio. These brands have been at the forefront of the action sports and lifestyle industry for decades and we feel there is a tremendous runway for growth,” said Steve Pinkow, Kids Group president, Centric Brands. “As industry leaders in kids apparel, Centric is strategically positioned to operate and grow these brands by leveraging our speed-to-market expertise, expanding consumer reach and delivering high-quality apparel that inspires confidence in young boys and girls.”
“Expanding the brands’ presence within the kids apparel market provides the ability to establish a lifelong relationship with consumers,” said David Brooks, EVP Action & Outdoor Sports, Lifestyle, Authentic. “We are thrilled to strategically position these iconic brands for continued growth in these key categories and further reinforce our partnership with Centric.”
The first delivery under the agreement is Spring 2024 in size ranges Boys 0-20 and Girls 0-16 in better department stores, select specialty stores and e-commerce channels.
Photo courtesy of Mother Distracted
