GSM Outdoors has acquired Camillus Cutlery, founded in 1876, one of the oldest knife manufacturers in the United States. Terms were not disclosed.
“Camillus is no stranger to innovation, reliability and high-quality manufacturing,” said Zach Henderson, chief sales officer, GSM Outdoors. “This acquisition adds another pillar to our already premier lineup of cutlery brands. We are thrilled to be the stewards of the next chapter in Camillus’ rich history and adding them to the GSM family.”
“We have a strategic vision for the Camillus brand,” said Edward Castro, CEO, GSM Outdoors. “By engaging our customer relationships, utilizing our best engineering practices, and maintaining superior manufacturing, we are confident in GSM’s ability to continue growing Camillus into a brand that everyone knows, trusts and depends on for years to come.”
In the fishing business, GSM also announced the acquisition of fishing tools brand Cuda. The company said the acquisition fills a vital need in GSM’s growing fishing portfolio.
“We recognize the tool and accessory category as an integral piece of the fishing experience, and something missing from our portfolio,” explained Crispin Powley, SVP of Fishing, GSM. “When researching the category, the Cuda brand became the benchmark for what we found ourselves comparing every other brand to. In staying true with our mission of providing the highest quality of products to our consumers and retail partners, we are very honored to add this brand to the GSM family.”
“We have an incredible vision for Cuda building off its tradition of quality products that add value for anglers everywhere,” added Castro. “Utilizing our customer relations, top-notch engineering, and quality manufacturing, we strongly feel that we can grow Cuda into a brand that all anglers will rely upon.”
Photo courtesy Cuda / YouTube
