Peloton signed on as an official fitness partner of the NBA and WNBA. As part of the multi-year deal, Peloton will introduce NBA- and WNBA-themed fitness classes to its members and will be the first brand to launch content from NBA Fitness, which will be part of the NBA app.
The content will include insights from trainers, coaches and other professionals working in the health and fitness space on strength and conditioning, basketball skills, recovery, nutrition, and mental wellness. Peloton members subscribed to NBA League Pass can also access live and on-demand NBA games on Peloton devices.
“Peloton Members are NBA and WNBA fans, and this collaboration is going to bring amazing content and experiences to them and all fans of both leagues,” said Leslie Berland, chief marketing officer of Peloton. “We have a shared goal to inspire and connect people through fitness, sport and community—we’re excited to join forces and achieve exactly that.”
“Peloton is the ideal partner to tip off the launch of NBA Fitness, our new platform to engage our fans’ affinity for health and wellness,” said Scott Kaufman-Ross, senior vice president and head of gaming and new business ventures at the NBA. “We look forward to leveraging Peloton’s leadership in the space as we create co-branded fitness classes with both the NBA and WNBA, bring original content to the NBA App, and make NBA League Pass available on Peloton devices.”
Photo courtesy Peloton
