Mountain Hardwear tapped Parallel 45 Sales to represent the brand across the Midwest. Parallel 45 Sales reportedly specializes in “connecting brands and people to build the communities of those who enjoy spending time outdoors, aligning with Mountain Hardwear’s commitment to make better outdoor gear and get more people outside using it.”
“The team at Parallel 45 has an impressive background and coveted experience in the outdoor, snowsports and fly fishing industries, said Sablle Stahl, director of national sales at Mountain Hardwear. “They’re primed to elevate Mountain Hardwear as the flagship brand within their outdoor portfolio, and we are eager to collaborate as they immerse themselves in our brand and ensure their dealers have everything needed to be successful.”
Doug Scott co-founded the agency after working for a decade in sales at Patagonia. He reportedly founded the company on the idea that “customers should purchase products from companies that advocate for values that are in alignment.”
Parallel 45 has represented various industry brands in addition to Mountain Hardwear, including Julbo, Exped, Deuter and Maloja, Good To-Go, and nCamp.
“Mountain Hardwear has been producing innovative and widely useful products for the outdoors for the past 30 years,” said Scott. “As they enter into an exciting next phase of growth, we could not be more grateful and excited to work with this experienced and motivated team.”
Photo courtesy Mountain Hardwear
