LA Golf partnered with Sportsbox AI to launch the “LA Golf Fit Yourself Experience” inside the Sportsbox 3DGolf app, allowing golfers to record their swing and match it to the best equipment for their game based on motion science.
“You can now fit yourself more accurately than a launch monitor or simulator with just your phone and three swings, and that is a big freaking deal for golfers,” said Reed Dickens, founder and CEO of LA Golf.” Jeehae Lee is a brilliant entrepreneur, and I could not be more excited to partner with Sportsbox AI to bring golfers the future of club fitting.”
Sportsbox AI and LA Golf tested the AI logic on male and female golfers across different age groups, swing speeds, and handicaps, and, on average, “golfers who switched to the LA Golf driver shaft recommended to them through the app gained an average of nine yards and tightened their dispersion by 15 yards.”
“Golfers have had two options for finding clubs to play: ask a friend or their local pro or go through an often expensive fitting experience that is based on a ‘guess and check’ process, which is entirely dependent on the fitting professional to make the right recommendation,” said Jeehae Lee, co-founder and CEO at Sportsbox AI. “We have, through this partnership with LA Golf and Sportsbox’s unique AI technology, uncovered clear motion-based fitting logic that is much more reliable than eyeballed assessments. We’re excited to bring this service to golfers everywhere through their mobile phones for FREE.”
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Photos courtesy LA Golf
