Christy Sports launched an online resale marketplace called Yard Sale, accessible through its website. The retailer reported the catalyst for the project was to “create a more sustainable product life cycle model that prolongs the use of equipment by allowing consumers an opportunity to purchase used, high-quality gear at a discounted price.”
“At Christy Sports, we believe that living sustainably starts with the choices we make every day,” said Lindsay Goszulak, CFO at Christy Sports. “From recycling in our own homes to mindfully choosing plastic-free packaging to shopping with brands that focus on sustainable manufacturing, we’re excited to take it one step further and keep our high-quality products out of the landfill and give them new life in a new home.”
Christy said that the new online integration “is part of an ongoing digital transformation aimed at providing a seamless online experience that accommodates retail, rental and resale gear needs for all guests.”
Yard Sale features “pre-loved” adult ski and snowboard rental equipment. The retailer forecasts the online platform will keep “over 1,500 units out of landfills in the first year of operation.”
A pair of skis on Yard Sale will average around $250-$350 compared to new, similar retail equipment priced between $600-$800.
Future features of Christy Sports Yard Sale will reportedly include the ability for consumers and employees with a platform to resell their equipment on the site.
