Target promoted Lisa Roath to chief marketing officer, overseeing core marketing functions, including creative, guest marketing strategy, retail brand experience, social media, paid media and marketing strategies, and operations.
Roath has worked at Target for 17 years, recently leading its food and beverage merchandising team. Since 2019, Target reported its food and beverage sales grew over $5 billion, with Roath helping to quadruple the number of emerging brands in its food and beverage assortment.
“Marketing is such a core component of how we relate to our guests, and, in many ways, we’re just getting started in connecting people with the affordable joy that defines our shopping experience,” said Roath. “The ease, inspiration and value Target delivers to so many families has kept me here for nearly two decades and energizes me for what’s ahead. I’m thrilled to work with Target’s talented marketing team, whose creativity, compassion and commitment to driving business growth through our brand is unmatched.”
Photo courtesy Target
