OIWC is launching a new program at Outdoor Retailer Summer Market designed to promote women's products while highlighting the women's designers. OIWC will provide custom hangtags that help tell the story and they
will produce a printed Lookbook that includes the product, short
description and booth number.
OIWC said companies “can capture the attention of buyers, journalists and industry professionals in an innovative and interactive way by telling the story of specific products that are designed by women and for women.” Products must be designed specifically for women and have a design story from a woman. The story can include the designer or tester of the product, how they decided on features important to women, and what they are most proud of for that item. The story will be featured on the OIWC website, along with information about the brands commitment to women.
“This is a program to differentiate a product that has truly been developed by women and for women,” says Sally Grimes, OIWC Executive Director, “The days of shrink it and pink it are long gone and this Intuition and Ingenuity program makes easy to market these products at the tradeshow.”
The Lookbook will be distributed to buyers and journalists attending OR as a road map to finding key womens products. OIWC will also include items in an online Lookbook, with links to websites and/or product. Additionally, an email blast will be sent prior to the show and all stories will be listed on www.oiwc.org.
