Gymguyz, the in-home and on-site personal training company, promoted Chief Marketing Officer Phil Brojan to company president, overseeing its franchise system, including operations, marketing, learning and development, and technology.
As CMO for Gymguyz, Brojan has played a significant role in helping raise brand awareness as Gymguyz expanded to 18 new territories over the last year by implementing new marketing strategies and building an aggressive franchise development plan. Gymguyz reported it aims to award another 75 territories by the end of 2023.
In addition to his former role, Brojan has been a multi-unit franchise owner of Gymguyz since 2018 throughout the Northern New Jersey/Greater Morris County area.
“Having experienced the process of becoming a successful Gymguyz franchisee himself, no one knows how to better support our franchisees than Phil,” said Josh York, CEO and founder of Gymguyz. “Phil’s passion, dedication, strong leadership and extreme focus on the success of our franchisees has put us not only ahead of the curve but prepared us for the rapid growth we are currently experiencing.”
“Since 2018, I’ve had the privilege of growing both personally and professionally with this tremendous brand. I look forward to continuing to seek out innovative ways to support our franchisees and grow their revenues and profitability. Our increasing market share in the corporate fitness space will certainly play a large role in that growth,” said Brojan. “The success of our franchisees is our success. We’re keenly focused on ways to make them more successful, and by doing so, the rest will come.”
