Golfsmith International Holdings, Inc. has acquired full intellectual property rights to the MacGregor Golf brand throughout North and South America, Europe, Australia/New Zealand and Africa. New MacGregor products will be available as soon as Holiday 2009, with the majority of the planned product launches being scheduled for Spring 2010.
The retailer, based in Austin, TX, said the MacGregor Golf brand will further solidify Golfsmiths proprietary brand and product strategy, which is positioned in a complementary manner to the strong presence of the major golf brands within its overall merchandising mix, including the likes of Adidas, Callaway, Cleveland, Cobra, Nike, Ping, TaylorMade, Titleist, and others.
“Based on our Q1 results where we showed measurable improvement of our balance sheet we are able to strengthen our position in the marketplace through added investment in our proprietary brands business, much like those we have made in the key manufacturer brands,” said Martin Hanaka, the former TSA chairman and chief executive who now has the same role at Golfsmith. “There will be no reduction in our premier brands. We will continue to focus on always bringing the very best brands to market based on whatever products our customers want to improve their games.”
GOLF said product introduction plans for the re-launch of the MacGregor brand include game-improvement clubs, golf balls, bags, gloves and other golf accessories.
“Both Golfsmith and MacGregor share a common heritage in understanding and servicing the needs of golfers, as well as developing and selling world class golf equipment,” said Greg Norman, former chairman of MacGregor Golf.
