As first reported by Business of Fashion, Asics will launch a high-end unisex fashion line called Asics Novalis designed with long-time London-based Bulgarian designer/collaborator Kiko Kostadinov at Paris Fashion Week in October.
The Asics Novalis collection will be carried at luxury retail houses later this year, including the Dover Street Market.
The logo-less, minimalistic pieces include nylon parka jackets, bombers and water-repellent cargo pants in muted black, mauve and mustard tones, and align with the less is more concept—no panels, pockets or zips—and fall into the sports style category merging technical apparel with fashion.
