Moncler Group hired Robert Triefus as CEO of the Stone Island brand, effective June 1. Moncler acquired the Italian high-end streetwear and fashion brand in 2020.
Triefus joins Stone Island from Gucci, where over 15 years he held roles of increasing responsibility while on its executive committee, most recently as CEO of Gucci Vault and Metaverse Ventures and senior executive vice president of corporate and brand strategy, prior to which he was executive vice president, brand and client engagement. He also served on the Board of Directors of the Kering Foundation and was Chair of Gucci’s Chime For Change advisory board.
Before joining Gucci, Triefus was executive vice president of Worldwide Communications at Giorgio Armani S.p.A. from 1999 to 2008 and senior vice president of worldwide communications for Calvin Klein, Inc. from 1994 to 1999.
Triefus will report to the Board of Directors of Sportswear Company S.p.A. chaired by Carlo Rivetti.
“After a first phase during which the company has taken direct control of its most important markets while developing a strong Direct-to-Consumer culture, Robert will now be instrumental in driving the strategic development and resonance of the Stone Island brand worldwide, always capitalizing on its unique roots,” commented Remo Ruffini, Chairman and CEO of Moncler S.p.A.
Carlo Rivetti, chairman of Sportswear Company S.p.A, said: “I am delighted that Robert will be joining the Stone Island family. I am convinced that his outstanding industry experience and deep knowledge of brand strategy, combined with the valuable contribution of the Stone Island team, will enable the brand to achieve its full potential. I look forward to working together to shape this next chapter of a brand with an extraordinary history and identity.”
