Adidas and Pharrell Williams have a history of collaborating to elevate iconic silhouettes, from the Adidas Superstar to the NMD. In 2022, they launched a Humanrace Samba in two colors, featuring leather, suede and zig-zag stitching to mimic the original Samba model. Again, the duo introduces Humanrace Samba Colors by Pharrell, a footwear collection in a range of colors that embodies “the diversity and energy of the human race’s DNA.”
“We’re instilling high-quality materials and craftsmanship back into footwear,” said Williams about this newest Samba launch.
Traditionally made with a suede toe-cap, Pharrell elevated the Samba silhouette with an all-around leather upper and leather shoelaces sourced from ECCO Leather which uses a water-saving tanning technology that saves 20 liters of water per hide, resulting in “higher color fastness and better performance.” The extended tongue is a “nod to the silhouette’s rich sports heritage and the brand’s history in football.”
The collection has a monochromatic color scheme, featuring Yellow, Orange, Pink, Lilac, Red, and the “Humanrace” Green. To create the color range, Adidas tapped Scheltens & Abbenes for its “artistic take on product photography.”
The campaign’s photos break down the collection by color and then by material to exhibit the “premium craftsmanship of the collection.” Along with the six colors released this month, the campaign previews the Charcoal, White and Terracotta colorways to be released later.
The collection will be available globally on May 6. For more product information, go here.
Photo courtesy Adidas x Pharrell Williams
