Authentic Brands Group and Versa Group announced a partnership for Geoffrey Beene starting with the Spring 2023 collection, whereby Versa Group will design, produce and distribute men’s dress shirts for the brand in North America, sold at department stores, specialty retailers and online.
“We are thrilled to announce our newest partnership for Geoffrey Beene,” said Scott Orenstein, VP of Heritage Brands at Authentic. “Authentic’s partnership with Versa Group will build upon Geoffrey Beene’s deep heritage while offering uniquely designed products that elevate the brand’s men’s offerings.”
Staying true to Geoffrey Beene’s designs, the collection includes specialized performance elements: four-way stretch, moisture-wicking, wrinkle-free, recyclable, and Repreve products.
“We look forward to our partnership with Authentic for Geoffrey Beene,” said Marc Seruya, CEO of Versa. “By utilizing our technology, we are able to introduce the brand to new audiences while bringing quality products to our loyal customers.”
