Icebreaker tapped Ian Decker and Shondia Houtzer at Black Dog Sales Group to cover sales for the company in the Rocky Mountain region (Colorado, Utah, New Mexico, and Wyoming) to expand brand awareness and distribution in key outdoor and ski retail.
“Black Dog’s proven track record of bringing best-in-class brands to life makes them a perfect fit for the future of the Icebreaker brand,” said Jamie Baker, Icebreaker U.S. senior sales manager. “The Rockies territory is a key focus for Icebreaker, as it includes some of the most iconic outdoor and ski specialty retailers in the nation. I’m confident that Black Dog is well-positioned to deliver our goals and drive value for its retail partners.”
Decker is the founder and principal of Black Dog Sales Group with over 25 years of industry experience, having worked with Norrøna, Arc’teryx, Marmot, and Helly Hansen. Houtzer is an industry veteran, having worked in sales and marketing for Rab Equipment, Kuhl, Olukai, and Sanuk. She oversees key specialty accounts and marketing initiatives.
“Black Dog Sales Group is proud to be working with Icebreaker, as it is a team that has established the brand as the benchmark in the merino wool category,” said Decker. “Icebreaker popularized the use of all-natural materials and sustainable sourcing practices long before it was fashionable in the industry, and having the opportunity to work alongside such dedicated people with a shared vision is a true privilege. Here in the Rockies, Icebreaker’s uncompromising product approach, combined with our premium retail partners, is a perfect match, and we look forward to expanding Icebreaker’s brand awareness and retail footprint in the years to come.”
