Kane Footwear, the sustainable active recovery footwear company, launched Project Renew, an upcycling program whereby customers can return used Kane Revive slip-ons, and Kane will repurpose them into yoga and changing mats.
Kane Footwear partnered with Lavarubber to create the Project Renew program.
Customers request a prepaid shipping label on Kane’s website and can send their Revive slip-ons to Lavarubber to shred into flakes, mixed with a generic Lavarubber mix, including wetsuits, to make yoga and changing mats, keeping five pounds of scrap out of the landfill per mat.
“Lava Rubber and Kane Footwear are focused on providing customers with consciously-made goods, and it was only natural we work together,” Michael Briody, founder and CRO at Lava Rubber, said. “We recognized the same positive energy in each other’s business models and knew our collaboration would produce something special. The Kane x Lava Rubber Mat Collection really brings our visions together and translates them into a physical form. Each mat is unique and considered a 1 of 1. We hope the world enjoys these as much as we do!”
In exchange for returning well-loved Revive slip-ons to be upcycled, customers will receive a $10 gift card to the Kane site.
“Sustainability has always been a core tenet of Kane’s principles, and this latest initiative expands our offerings even further, providing customers with a simple upcycling option,” John Gagliardi, Kane Footwear founder and CEO, said. “The teal Kane logo on these mats, which are made from recycled Revives, pays homage to our previous Earth Day shoe. Every year we offer a special Earth Day launch, and this year we’re excited to launch both a special shoe design and Project Renew, our biggest step yet in expanding our sustainability promise.”
This year, Kane is launching their Earth Day shoe in a Sunset/Earth Speckle colorway to celebrate the heritage of the Brazilian sugarcane that inspired its product. The Revive slip-on is made with RestoreFoam, a plant-based EVA foam comprising over 75 percent Brazilian sugarcane by-product. The foam retains CO2 sequestered during the sugarcane’s growth cycle, making it a carbon-negative material.
For more product information, go here.
Photo courtesy Kane Footwear
