Pnuma Outdoors hired industry veteran Joe Haddock as director of product development for Pnuma Outdoors and Heated Core, responsible for overseeing the management of product ideation through commercialization, including the Caza Camo collection.
Most recently, Haddock was the category manager of apparel at Sportsman’s Warehouse. Before that, he was director of product development and global sourcing for multiple companies in and outside the hunting industry. He began his career with Cabela’s, where he started as an art director and later transitioned into purchasing, product design and product development. He has brought multiple new brands to the market and managed existing brands/private label assortments.
“I’m extremely excited to welcome Joe to the Pnuma and Heated Core team,” said Phil Dalrymple, general manager, Pnuma Outdoors and Heated Core. “He has a proven history of bringing innovative outdoor products to market and will be instrumental in continuing our legacy of providing quality, performance products to our customers. His passion for the outdoor space and his design/development skill set are a force to be reckoned with in the industry.”
Photo courtesy Pnuma Outdoors
