Goldtoe Socks is rolling out a free sock recycling program in partnership with TerraCycle. The program will offer consumers an easy way to recycle used socks from any brand to manufacture new socks. In return, users will receive points to use as donations to non-profits, schools or charitable organizations of their choosing.
“We are pleased to partner with TerraCycle to provide customers with an innovative yet simple way to divert waste from landfills by giving new life to their socks,” said Gildan’s VP of marketing, Emma Budzisz. “At Goldtoe, as part of leading apparel company Gildan, we believe that clothes should be made with respect from start to finish, including the end-of-life of our garments.”
“While commonplace in our lives, socks can be difficult to recycle,” said TerraCycle CEO and Founder Tom Szaky. “Through this program, Goldtoe is encouraging consumers to embed responsible practices into their daily lives by cleaning out their drawers and doing some good for the planet and their community, all without compromising convenience.”
Goldtoe’s partnership with TerraCycle is one of Gildan’s sustainability initiatives. In 2022, the company announced a new set of goals committing to further advances in different areas, including circularity.
