Nike, Inc. continued its dominance of the 2009 SportsOneSource “Brand Brackets,” by placing all four teams in the Final Four of the NCAA Mens Basketball tournament, capped by Monday nights showdown between North Carolina and Michigan State.
Saturday nights semifinal action brought added exposure to NKEs Jordan brand, as North Carolina sported custom Air Jordan footwear during its dominating performance over Villanova. The Tar Heels are the Jordan brands signature team.
Each of the other three Final Four participants were all outfitted head-to-toe by the Nike Brand.
