Swiftwick released its Maxus socks with a Repreve performance, recycled polyester footbed—achieving its 2023 goal to include recycled, renewable and/or responsible fibers in all of its products.
The Maxus footbed offers the same moisture-wicking properties as the brand’s original Maxus, with each pair using one post-consumer water bottle.
“Sustainability across both our business practices and our finished goods is important to our company and top of mind for our customers, which is why we’re excited to share the new MAXUS made with Repreve,” said Joanna Mariani, chief marketing officer at Swiftwick. “We continuously work to reduce our environmental impact across our manufacturing processes, and this new release helps to close the gap in our sustainable product offerings.”
Swiftwick also committed to sourcing 80 percent of its Merino wool raw materials from Responsible Wool Standard-certified sources by the end of 2024, working towards 100 percent by 2027. The organization aims to improve the welfare of sheep and the land its grazes by independently certifying animal welfare and land management practices in wool production and tracking certified material from farms to final products. In 2019, the company removed single-use plastic from its consumer packaging and is working to increase the total percentage of sustainable fibers in its goods.
For more product information, go here.
