Sugoi Performance Apparel named Kara Hurry as its new marketing manager. Previously, Hurry, a native Australian, served as the marketing services manager for Australian Wool Innovation (AWI) in New York. At AWI, she helped develop and execute marketing and advertising strategies in the Americas. Prior to AWI, Hurry was a PR executive at a marketing communications firm in Australia.
In her new role, Hurry will oversee Sugois communications, events and market research.
Cara Young-Minichiello also joined Sugoi as its new creative services manager. Young-Minichiello was marketing director for mGb Architecture + Design and the SLS Group. She will manage the creative services department and oversee point-of-purchase and collateral development.
“This is a major step forward in advancing the Sugoi brand, and a tangible example of the dynamic investment in the company by Dorel Industries,” says Stan Mavix, Sugoi president. “Kara and Cara are already making a significant impact on our marketing profile; a profile they are sure to help advance throughout the trade and consumer markets.”
Sugoi also announced that Hartford Sales Group, managed by Larry Hartford, will represent the brand in the California and northern Nevada region. Adam Casey and Jonathon Vinet, from Pursuit Brand Equity Group, will represent SUGOI in the New England region. Holly Wiesman, most recently from Jansport, will represent the brand in the western Great Lakes region.
