Saks introduced a new shopping experience in its men’s department on the seventh floor of its New York City flagship and expanded its menswear assortment online as part of the luxury retailer’s commitment to its men’s business.
The 40,000-square-foot designer and contemporary ready-to-wear department offer more than 70 brands, 23 of which are new to the retailer, including Bode, Celine, Jil Sander, Louis Vuitton, Maison Margiela, Marni, Martine Rose, Sacai, Sky High Farm Workwear, Undercover, Wales Bonner, and Willy Chavarria.
The renovation features 19 shop-in-shops, including Alexander McQueen, Balenciaga, Balmain, Bottega Veneta, Burberry, Celine, Dior Men, Dolce&Gabbana, Fendi, Givenchy, Gucci, Louis Vuitton, Moncler, Palm Angels, Off-White (opening in February 2023), Saint Laurent Paris (opening in March 2023), Thom Browne, Valentino, and Versace.
A centrally located Atrium space showcases emerging designers and new-to-Saks brands on a rotating basis.
At Saks.com, 125 brands were added to its men’s assortment in 2022, including Jacquemus, Jil Sander, Junya Watanabe, Loewe, and Sacai.
Saks also expanded its wellness and activewear assortment in golf, ski and swim with the launch of Alo Yoga, Bogner, Fair Harbor, Rhone, and Sease, among other brands.
“Our men’s business has experienced significant growth over the past several years, and Saks continues to be the destination that shoppers look to for the latest in men’s luxury fashion,” said Tracy Margolies, chief merchandising officer at Saks. “While we remain focused on expanding our online offering and creating an unparalleled assortment of men’s fashion and accessories on Saks.com, our stores remain a crucial part of the Saks Fifth Avenue ecosystem. The new men’s floor in New York reinforces the power of the in-store experience and exemplifies Saks’ reputation as a fashion authority. We are excited to continue investing in the men’s category both online and in-store through our exclusive partnership with the Saks Fifth Avenue stores to further solidify our position as the ultimate destination for men’s luxury fashion.”
The luxury retailer also launched an invite-only men’s brand ambassador program called The Saks Man. The ambassadors will promote Saks’ digital luxury platform’s marketing campaigns and product launches, create custom content for Saks’ digital channels, and attend and host virtual and in-person events.
Photo courtesy Saks Fifth Avenue
